Evolution of a business
Push Code started life as a web design and development company. It designed, built and developed websites and web applications. It didn’t stray in to the world of content. Then things changed. Push Code evolved in to a boutique web design, development and content company. The evolution, to code and content, meant the old website no longer reflected what the company did - they needed a new one.
Understanding: Push Code’s personality
The team behind Push Code took a chance on a big idea. They love working with people who are inspired to think big and take a chance too. The new website needed to reflect this. As an organisation Push Code definitely has a clear idea of what is does and doesn’t do, what it values and what’s important to it. I worked with Push Code to identify and articulate the company’s values. I created a tone of voice that reflects those values, the personality of the business and the people behind it.
Thinking: Content and design
At the heart of what Push Code believes is that content and design should go hand in hand. So when it came to their own website that’s exactly what happened the content and design were created in tandem. I worked closely with the designer and developer creating content that helped to shape the design of the site.
Writing: Calendar of content
At this point, I should add a disclaimer as well as working for Push Code I work with Push Code. I created a content planner for the business, it is an essential tool because it sets out what’s in the pipeline, what needs to be researched, written and when by. It also means that I can plan the flow of Push Code’s content and that includes blog posts and social media updates.
Work with me
I am based in Dursley, Gloucestershire, in the South Cotswolds, in very easy reach of Bristol, Cheltenham, Gloucester, Bath and Swindon.
Want to have a chat to talk about what you and your business want to say? Pick up the phone or drop me an email.